Ask any real estate agent, and she will tell you the same thing: making a career in real estate is not easy. It might have been easy a few years ago, when there were bidding wars on Edmonton real estate and other properties across the country. However, with the housing market very much a buyer's one today and a lot of questions surrounding commissions and real estate agent practices, the job can hardly be described as an easy one. So what motivates the average real estate agent to keep going in this career?
That has been a prime question amongst brokers, who employ agents, for years. Money of course is the first thing that comes to mind. Real estate agents work on commission; the more sales they make the more money they make. Still, you will find that many agents sell only a few pieces of Oakville real estate each year. It appears that money may not be enough to motivate everyone to go out there and sell. There are agents who are clearly motivated by the money, and they tend to focus aggressively on high end houses with huge commissions.
Some agents are likely motivated by the challenge. How can they make their Toronto condo listings stand out from amongst the hundreds of others out there? There is a big challenge for the agent who wants to be a leader in her or his field, the first name to come up on any Internet search, the person with the highest referrals. This type of agent is essentially motivated by pride, the quest to be the very best.
Brokers frustrated with low production by their agents will sometimes introduce a sales quota into their programs. Under this system, an agent must sell a certain number of properties each month or else risk losing their position with the brokerage, and with that likely their license to practice as well. If an agent has to be motivated by this kind of system, though, it is likely that they will find work with a commercial mortgage company or in some other related field more satisfying than actual sales.
For the really great agents, the primary motivator is more than likely the desire to help people achieve their dreams. These are the agents who do well because they go that extra mile for their clients. They help buyers find the right Toronto mortgages, they help sellers figure out their closing costs, and so on. That kind of motivation is the best kind, as it comes from internal factors rather than external ones.
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